The benefits of international English
For your customers, international English has the following benefits:
- The text is as clear as possible.
- If your customers cannot understand the text, they can use machine translation.
For you, international English has the following benefits:
- You have no cost of translation. To translate English into a different European language costs approximately £0.10 a word. Translation memory systems help human translators. If the source text is clear, for subsequent translations of related text, costs can be decreased approximately 30% to approximately 80%.
- You have an advantage compared with competitors that do not use international English.
- You have no problem with updates, because there is only one version of the text (the English version).
- If you decide that translation is a good business strategy, the cost of translation is minimised, because international English helps human translators.